Now you have a good idea of what your site will look like and how visitors will find their way through the information. Your next step is to decide what you want to tell your customers.
Your first page is the most important as, in cyberspace, you only have (statistically) 7-14 seconds for a person to decide if you have something they should be interested in. Tell them what you have to offer; make it interesting enough for them to want to learn more if they are a potential customer, but brief enough for them to know if they are not interested. If a visitor has to scroll through endless lines of text only to find they have no interest in what you have to offer they are less likely to tell someone else about your site.
The goal should be to get visitors to "click" their way through your web site. If they can find the information easily chances are they will come back to visit your site again, and even better, they will tell someone else about your site. Experience tells us that 7 "clicks" is the magic number; for example, a visitor finds your site (click 1), is interested in your product or service and want to learn more (click 2), then wants more detailed information (click 3), then want to know more about your company and where you are located (click 4). They elect not to do business with you right now but are interested and bookmark your page (click 5). The next time that visitor returns he/she will click through at least a couple a pages again and you have a better chance of their doing business with you and recommending your site to others.
I also recommend giving visitors useful information. For example: if you are a printer tell them the difference in papers or ink; if you are an attorney, give them links to your local Bar Association, State and Local government web sites. I think you get the idea. This may not work for everyone doing business on the Internet, but do give it some serious consideration.
Remember, no web consultant or designer knows your business as well as you. You are responsible for providing the content of the web site and its pages.